Explore AMSTPOLDER

Your sound.
Their crowd.

One partner gets Dutch electronic music onto Chinese stages — discover the system, the services and the journey.

The Challenge

Your music is fire — but China still feels out of reach?

Visibility

Hundreds of millions of fans don't know you yet

Your tracks fill rooms across Europe — but in China, where hundreds of millions of dance-music fans are listening and buying tickets, your name simply doesn't exist.

Market Access

Being online isn't being in the market

Even when your name shows up online, you still don't know how this market actually works — where the demand is, how fans discover artists, and how shows get booked.

Logistics

You can't play if you can't get in

Visas, performance permits and cross-border paperwork turn a simple booking into a maze — one that quietly kills the gig for DJs who don't know the way through.

Intercultural differences

Intercultural differences keep the field wide open

Most European DJs can't bridge these intercultural differences — so only the headliners are inside. That means rising names like you start level, and whoever wins the fans' minds first, owns the fanbase first.

Merchandise

Your fans want your merch — you just can't sell it to them

The online-store playbook you know doesn't work here. You have no idea how to build a storefront that fits how Chinese fans browse, pay and buy — so your merch stays unsold, no matter how much they love your sets.

What We Do

Your China Market Entry System

Two phases to get you on stage — then tailored add-ons once you sign.

Phase 1

Build Presence

Make China discover you — name, content and social proof.

China Market Positioning & Strategy

Diagnosis, positioning & content strategy

What it is

We analyze your music style, stage, style and target audience/market cities to define your unique position in the Chinese market.

What you get

  • Market fit assessment briefing (genre popularity, competitor landscape)
  • Target audience persona (age, location, listening habits)
  • Recommended entry strategy (which city, which platform, which angle)
  • 3-month content roadmap aligned with your release/tour schedule

Outcome

A clear, actionable China market entry plan tailored to your sound.

Artist Press Kit (China Edition)

Bilingual EPK, photos & portfolio

What it is

A bilingual press kit designed specifically for Chinese audiences, promoters, media, and brands.

What you get

  • Chinese & English artist biography (localized narrative)
  • High-resolution press photos (China-friendly selection)
  • Music portfolio with streaming links
  • Past performance footage / highlight reel (if available)
  • Social media handle summary at AMSTPOLDER

Outcome

A professional, ready-to-use EPK that opens doors with Chinese industry players.

Social Media Setup & Management

Account registration, verification & daily posting

What it is

Full setup and daily management of your Chinese social media presence.

What you get

  • Account registration & verification
  • Profile optimization (bio, avatar, cover image, link in bio)
  • Content calendar planning (weekly posts aligned with your music/tour)
  • Daily posting & community engagement (comments, DMs)
  • Platform-specific content adaptation (short video at Chinese TikTok)

Outcome

An active, growing Chinese social presence that builds real fan connections.

Monthly Tracking & Review

Follower growth, content performance & monthly debriefs

What it is

Data-driven review of your social performance and market traction.

What you get

  • Follower growth & demographics breakdown
  • Top-performing content analysis (what worked, what didn't)
  • Next month's strategy recommendations

Outcome

Clear visibility into your China progress, with data-backed decisions for next steps.

Phase 2

Book Shows

Turn that presence into packed venues and real revenue.

Booking & Representation

Licensed partner referrals & show booking support

What you get

  • Licensed partner referrals
  • Show booking support

Show Promo Support

Social pre-heat & on-site content repurposing

What you get

  • Social pre-heat
  • On-site content repurposing

Sponsorship Strategy & Matchmaking

Brand mapping, pitch deck & sponsor matchmaking guidance

What you get

  • Brand mapping
  • Pitch deck
  • Sponsor matchmaking

China Landing Support

Visa/permit guidance, culture adaptation guide & logistics coordination

What you get

  • Visa & permit guidance
  • Culture adaptation guide
  • Logistics coordination

After You Sign

Tailored Add-Ons

Once your main agreement is in place, we build the next services around your contract — starting with brand, then release.

Brand & Management

Available after signing

Build the brand, partnerships and long-term plan that become your foundation in China.

Brand Partnerships & Sponsorships

Deals with brands that fit your sound

Long-term Artist Development

A multi-year growth roadmap in China

Artist Narrative & Storytelling

Craft the story China falls in love with

Release & Rights

Available after signing

Get your music onto Chinese platforms — and actually get paid for it.

Digital Distribution

Get on NetEase, QQ Music & Kugou

Copyright Registration

Protect your works in China

Royalty Advisory

Understand what you're owed & how to collect

Fan Economy

Available after signing

Turn listeners into a loyal fanbase that buys, wears and cheers for you.

Merch Design & Production

Custom merch designed & produced for your brand

Online Store Launch

Your own China storefront, up and running

Fan Engagement Programs

Fan clubs, meetups & community perks

Products · Beta

Know your China ROI

Coming Soon

China ROI Dashboard

Track fans, streams and bookings in one place.

Join the Waitlist

Be first in line for early access when we launch.

Why AMSTPOLDER

Built for artists, not algorithms

We are not another booking agency. We are your China launch partner.

On-the-ground network

Real relationships with promoters, venues and platforms across China.

Music-first team

We're from the scene — we speak your language and know your craft.

Data-driven

Every campaign is measured, so you always know what's working.

End-to-end service

From first call to a packed venue — we handle the details.

How It Works

From first call to full China launch

1

Discovery

We learn your sound, your goals and your story.

2

Strategy

A tailored China plan built around your audience.

3

Production

Content, booking and logistics — all set in motion.

4

Launch Together

Your Chinese social channels go live, tour dates locked — we stay by your side.

5

Scale

We measure, optimize and grow your China presence.

Get in Touch

Ready to partner?

Tell us who you are and what you're aiming for.

  • Initial intake session

    Start with a free intro conversation — see if we're a good fit before any other decision.

  • Market opportunity assessment

    Once we've aligned on direction, we assess where you fit in the China market.

  • Tailored to your goals

    We design a package around your market, budget and timeline — not a one-size-fits-all quote.

  • Intercultural business development

    We bring an intercultural understanding of business development — how opportunities, timing and trust work differently across markets.

  • One-stop, fully managed

    Bookings, promo, logistics — one partner handles it all.

  • A long-term partner, not a vendor

    We aim to be your long-term partner in the China market — not just a service provider.

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